Most often than not patrons and sometimes people who generally want to know will ask me…”Adrian what information will I need to create a successful flyer.” My answer is usually the same. “Well that would depend on the type of flyer or marketing piece you are creating.
Successful marketing pieces at the minimum need a few pieces of information. Below I have listed the very minimum that all event marketing pieces should have.
A. Event Title
B. Theme/Scheme (Colors, Treatment etc.)
H. Highlights (ie. Music, Food, Artist, Games etc.)
I. Point of Contact